> Partnership

The prestigious JEANRICHARD watch Manufacture puts its know-how at the disposal of the legendary Italian motorcycle Brand.

MV Agusta is a legendary name in the motorcycling world. It has in particular dominated international racing for many years, winning no less than 75 world championship titles. Above and beyond this impressive track record, MV Agusta is chiefly renowned for the refinement and aesthetic appeal of its prestigious motorcycles, now developed in the CRC research centre under the aegis of famous designer Massimo Tamburini.

Far more than even style, a shared passion for precision mechanical engineering is the prime common denominator between JEANRICHARD and MV Agusta. The firms’ two youthful respective CEOs, Mr. Massimo Macaluso and Mr. Giovanni Castiglioni, are each wholeheartedly involved in developing the heritage and the know-how of their company. JEANRICHARD confirmed this commitment to excellence in 2004 by launching its JR1000 movement and thereby joining the select circle of the handful of prestigious watch companies producing their own proprietary movements. Production of the engines and frames, as well as assembly of MV Agusta motorbikes, is handled on the company’s production sites in Varese, Italy.

This tight control exercised over their entire production chain enables these two independent brands, each producing around 7,000 units per year, to distinguish themselves from the competition in terms of technological and aesthetic creativity.